Krystal Hauserman

Krystal Hauserman is a dynamic marketing leader and entrepreneur with extensive experience in brand development and consumer engagement. As the founder of Big Magic Advisory, Hauserman specializes in creating devoted fandoms for brands across various industries, including sports, entertainment, and consumer products. Notable advisory roles include supporting iconic brands like Liquid Death and Impossible Foods while also serving on the advisory board for POSSIBLE, which unites top marketers to drive business growth. Previous roles include Chief Marketing Officer at 11:11 Media, where Hauserman helped propel the company to unicorn status, and Global Head of Marketing at Evil Geniuses, where HR management and marketing strategy were key focuses. Hauserman has been recognized as one of Forbes' Top 50 Most Entrepreneurial CMOs and has delivered insights at prestigious events like Cannes Lions. Educational qualifications include a JD from Loyola Law School and a Bachelor of Business Administration in Marketing from the University of Oklahoma.