Superbalist
Gregory van Eden currently serves as the Chief Financial Officer at Superbalist since September 2024. Prior to this role, Gregory held various leadership positions at Byte Orbit from May 2019 to September 2024, including Chief Executive Officer, Managing Director, and Chief Financial Officer. Earlier experience includes working as a Project Accountant at PSG Konsult Ltd from May 2017 to May 2019 and as an Audit Senior at Deloitte from January 2014 to December 2016. Gregory van Eden obtained a Postgraduate Diploma in Accounting from the University of Cape Town in 2013 and a Bachelor of Business Science in Finance (With Accounting) from the same institution in 2012, following a Matric from Somerset College in 2008.
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Superbalist
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South Africa’s biggest and most-loved online fashion destination. We sell the country’s widest selection of fashion for all and on-trend pieces for your home. We cater to women, men, teens + kids with inclusive and wide-range sizes. Our award-winning fashion content has made us the heart of the local fashion community. We offer more than 30,000 private label and third party branded products through class-leading mobile and web platforms. We deliver to every corner of South Africa through our integrated, in-house delivery team. Our vision is to offer the widest choice of accessible fashion through providing the country’s most convenient and efficient shopping platform.