Superbalist
Janine Richards is a dynamic and results-driven CRM Marketing Manager with over 4 years of experience in developing and executing impactful CRM marketing strategies across various channels, including Email, WhatsApp, SMS, and In-App Mobile. Currently serving as the CRM Manager at Superbalist since January 2025, Janine has previously worked at MWEB as a CRM Marketing Specialist, where strategic campaign execution enhanced customer engagement. Experience includes roles at RSAWEB focusing on outdoor advertising and brand activations, a freelance marketing management position at Opulent Containers, and brand activation management at Tradeway and Urban Striker. Janine holds a Bachelor’s Degree in Marketing from Cape Peninsula University of Technology and has completed various marketing certifications throughout the educational journey.
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Superbalist
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South Africa’s biggest and most-loved online fashion destination. We sell the country’s widest selection of fashion for all and on-trend pieces for your home. We cater to women, men, teens + kids with inclusive and wide-range sizes. Our award-winning fashion content has made us the heart of the local fashion community. We offer more than 30,000 private label and third party branded products through class-leading mobile and web platforms. We deliver to every corner of South Africa through our integrated, in-house delivery team. Our vision is to offer the widest choice of accessible fashion through providing the country’s most convenient and efficient shopping platform.