SuperBike Factory
Justin Behrens possesses extensive experience in operations, project management, and business development within the luxury goods and automotive industries. Currently serving as Group Property & Facilities Director and Group Project Manager/Head of Business Development at SuperBike Factory since September 2017, Justin has significantly contributed to securing a new 100,000 sq ft site in Macclesfield. Prior to this role, Justin held the position of Group Operations Manager and Director at FarEastManufacturing.com, specializing in jewellery and luxury goods manufacturing and import/export services. Additionally, Justin served as Operations & Supply Chain Director at Crystal Clear Jewellery Limited, where expertise in supply chain management supported the distribution of products to major global brands. Early career experience includes a role as Field Sales Customer Service Representative at adidas.
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SuperBike Factory
Founded in 2010 SuperBike Factory is now Europe's largest buyer, seller, and financier of motorbikes in the UK. Operating from its base in South East Cheshire and pioneering a disruptive business model in a traditional market, SuperBike Factory has built its brand organically on product quality and impeccable, hassle-free service. The company is customer-centric and strives to deliver a leading-edge service, this includes an easy-to-use online stock list, finance options, and direct-to-door nationwide delivery. SuperBike Factory offers an extensive range of financing offers for its customers through its finance partners. They are the UK’s leading finance broker in the motorcycle market, which has relationships with more than 500 UK dealers. In 2018 SuperBike Factory continued its expansion across the motorbike sector by launching an online accessory store, distributing helmets, clothing, boots, and gloves from leading brands direct to the customer. 2020 saw the business diverse into the electric motorbike market, thus providing riders with the ultimate choice. In 2021 the company invested in their second site at Donington Park adjacent to the historic race circuit, firmly establishing the company as Europe's largest motorbike retailer. In 2022, the company acquired Ritebike and subsequently rebranded the showroom to SuperBike Factory West Yorkshire. In 2023, the company opened two further showrooms, one in Bristol and another in Milton Keynes. By putting the customer at the heart of everything they do, whether buying, selling, or financing a motorbike, the business is going from strength to strength.