Daniel Rodríguez Ordóñez

Daniel Rodríguez Ordóñez has worked in various roles in the Trade Marketing field since 2013. Daniel began their career at Meals de Colombia as a Trade Marketing Intern, where they were responsible for the coordination and tracking of POP material for brand launches. In 2014, they moved to Team Foods as a Trade Marketing Analyst, where they were responsible for the coordination and tracking of the Trade Marketing strategy to generate rotation and increase sales. In 2016, they joined Edgewell Personal Care as a Trade Marketing Associate, where they were responsible for the planning and execution of the Trade Marketing strategy for the Schick, Banana Boat, and Playtex brands for each sales channel. In 2019, they joined Superfuńds™, where they held the roles of VP Growth, Head of National Retail, Sales & Trade Marketing Manager, and Trade Marketing Manager.

Daniel Rodríguez Ordóñez completed a Bachelor of Business Administration (BBA) at Universidad de La Sabana from 2009 to 2014. Daniel also obtained a Bachiller degree from Gimnasio Campestre between 1997 and 2009. In 2017, they attended the Seminario Trade Marketing, Category Management & Shopper Marketing at CESA. Most recently, they completed a Proffesional Food Buyer program at Cornell University in 2020.