Sonia Grebenisan

Sonia Grebenisan is an accomplished data scientist with extensive experience in analytics and marketing strategy. Currently at Superhuman since June 2023, Sonia focuses on data science for the core product and multiplayer teams. Prior to this, Sonia contributed to Nextdoor's marketing efforts by employing causal inference techniques and developing company-wide metrics. Sonia's tenure at Ritual.co involved product analytics and campaign performance analysis to enhance the loyalty program, while earlier roles at Rogers Communications encompassed significant contributions to marketing strategy and digital commerce, achieving substantial revenue gains and improvements in conversion rates. Sonia's career began at Varsity Properties, where marketing initiatives and leasing strategies were optimized. Educational qualifications include a Master of Management Analytics from Queen's University, an Honours Bachelor of Commerce from Queen's University, and ongoing training in Machine Learning Software Foundations at the University of Toronto.