Kenneth Lai

Kenneth Lai serves as the Regional Vice President of Community at Supermom Business, overseeing a vibrant community of over 10 million women and parents across ASEAN, focusing on network expansion, partnerships, and the growth of Key Opinion Mothers. Kenneth previously held the position of Regional Vice President for Insights and Commercial Strategy, where responsibilities included generating actionable insights and managing content partnerships. Prior to Supermom, Kenneth was a Regional Account Development Manager for Ascential, handling APAC clients and managing a substantial portfolio. In previous roles at welovesupermom, responsibilities ranged from brand strategy and partnerships to community engagement, including the launch of initiatives that greatly enhanced brand visibility and engagement. Kenneth also gained experience as a Project Manager in the life sciences sector with Terrapinn, fostering sponsorship and account acquisition in premium B2B platforms. An educational foundation in Chemistry and Biological Chemistry was established at Nanyang Technological University.