Alzbeta Trancik

Alzbeta Trancik is a seasoned professional with extensive experience in strategy, product management, and analytics within the gaming industry. Currently serving as VP Strategy & Product at SuperScale since March 2017, Alzbeta has been instrumental in the design and implementation of a marketing attribution and optimization platform utilized by leading game studios and oversees user acquisition strategy for key clients. Previous roles include Interim Head of User Acquisition at BoomBit Games and Frogmind, Analytics Manager at Massive Entertainment (Ubisoft), and Head of Analytics at Pixel Federation, among others. Alzbeta holds an MSc and BSc in Business & Computer Science from Technical University of Kosice, with further studies at Helsinki Metropolia University of Applied Sciences.