Ruti Arazi

Women account for 50% of the world's population, yet are the largest minority in the Business & Governmental sectors, worldwide. Men far outnumber women in the key positions, decision making roles and, regrettably, in their paycheck for getting the same job done. The misconceptions are that “there are no suitable women candidates"​ or that "women are simply not interested”. Our story begins with one remarkable woman, Hana Rado, who decided to step up and change the misconceptions. She established Supersonas, with the intention to join them in decision making, as board members, be selected as key note speakers and panelists in conferences, hold executive positions nationally and globally, and receive equal pay… We launched our website on March 8th 2015 (International Women's day). Word spread quickly and, in a matter of months, a database of professional women from every discipline was built with a single page for each woman, portraying her expertise, her agenda and areas in which she wants to make a difference. Soon the website transformed into an active community, an innovative platform for women to connect, discuss, and step into action. Our communities are unique in being virtual-actual, framing a “work in progress” strategy to promote our agenda by tracking, taking advantage of opportunities, promoting, and making a noticeable impact in real numbers of women’s board seats and "C"​ level positions, nominations, public appearances and public awareness. Today we are a national and global social business organization dedicated to paving the way for a balanced presence in influential and decision making positions. We are impacting daily, promoting regulation and its enforcement, providing professional training and services for our growing community, fostering the next generation, raising awareness for gender equality on a national and global scale and supporting our business platform to be independent, sustainable, trans formative and active worldwide.