Florencia Baya

Florencia Baya has extensive experience in marketing communications, primarily at Banco Supervielle from 2012 to the present. Currently serving as Jefe de Comunicaciones de Marketing, Florencia oversees the annual planning of campaigns, coordinates 360-degree product and segment campaigns, and ensures budget compliance. Previous roles at Banco Supervielle include Senior Marketing Communications Analyst and Semi-Senior Marketing Communications Analyst, where Florencia focused on executing marketing campaigns for high-income segments and entrepreneurs. Earlier experience includes positions at McDonald's in management reporting, as well as administrative roles at Finehide S.A., PERSONALLY S.A., and Harold Hyland S.A. Florencia holds a degree in Commercialization from IUEAN.