Amanda Long

Amanda Long is a seasoned marketing professional with extensive experience in customer relationship management and brand strategy. Currently serving as the Head of Brand at SupplyHouse since September 2025, Amanda previously held the position of Director of CRM at francesca’s®, leading a team and multiple martech vendors to enhance CRM, analytics, and loyalty strategies. Amanda's prior roles include CRM Program Manager at The Michaels Companies, where strategic leadership in email marketing and personalization was key. Additional experience includes managing omni-channel projects and controls at Michaels Stores and CRM initiatives at Sally Beauty. Amanda holds a Bachelor of Business Administration in Marketing from the University of North Texas.