Rachel Frederick

Rachel Frederick is an accomplished executive with extensive experience in digital operations and eCommerce. Currently serving as VP & GM of eCommerce at Sur La Table since September 2021, Rachel specializes in digital marketing, business operations, and marketplace management. Previously, Rachel held the position of Chief Digital Advisor at World Wide Technology and Head of Digital & Business Operations at Gap Inc., where notable achievements included launching the company's first Digital Operations Center. Rachel's career also encompasses leadership roles at eBay, Bigcommerce, Brightpearl, Future US, Six Apart, VERITAS Software, and Blue Martini Software, showcasing expertise in product management, technical support, and customer success across various industries.