Samantha Bailey, with a Master's degree in Information & Library Science from the University of Michigan and a Bachelor of Arts in Philosophy from Ripon College, serves as the Director of User-Centered Innovation at Surescripts, a role held since June 2021. Prior to this, Samantha was the User Experience Director at Optum, overseeing the UX Design Studio that supported various entities within UnitedHealth Group. Experience includes leading user experience initiatives at Datasite, where Samantha established a user-centered design practice, and serving as an adjunct professor and senior UX consultant at Kent State University. Previous positions include Director of Usability at Thomson West, Vice President of Information Architecture at Wachovia National Bank, and Vice President of Consulting Operations at Argus Associates, where Samantha developed a renowned methodology for information architecture.
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