Peter Bek

Peter Bek is a seasoned professional with extensive experience in the music and entertainment industries, currently serving as the Chief Commercial Officer and co-founder of SureShot, a company dedicated to empowering artists and event organizers through innovative video content creation. As the owner of Zack's TALENT, Peter manages artist representation and digital marketing while also operating as a sync agency, music publisher, and label. Previous roles include Social Media Marketing Specialist and Marketing Manager at Activity Stream, External Lecturer at Rytmisk Musikkonservatorium, and various lecturer positions focused on marketing and branding within the music industry. Peter's marketing expertise was further demonstrated at In Ear Music and Beatbox Entertainment, where responsibilities included PR and promotion for artists. Additional project management experience was gained at Venuepoint AS, contributing to technology projects. Peter holds a Graduate Diploma in Management Accounting & Business Process Re-engineering from Copenhagen Business School and a high school diploma from Sønderborg Statsskole.