Gyve Safavi

Co-Founder & CEO at SURI (Sustainable Rituals)

Gyve Safavi has had a successful career in the business and marketing industries. Gyve began their career in 2006 as an MTV & MTV2 Digital Department Internship at Viacom. In 2006, they also started at Procter & Gamble as a Financial Analysis Manager and Business Planning Manager for the Fabric & Household Care Business. In 2014, they became the Business Development Director at WPP, where they reported directly to Sir Martin Sorrell. In 2017, Gyve Safavi was appointed as the Global Head of Strategic Partnerships at AKQA, where they developed strategic partnerships with clients and business partners and managed the agency's marketing and communications department. In 2018, they took on the role of Strategy Director at Miroma Ventures and CEO at Showcase. Currently, they are the Co-Founder & CEO of SURI, where they are building a future focused wellness brand.

Gyve Safavi attended Kent School from 1998 to 2002 and graduated with a High School Diploma, Cum Laude. Gyve then attended McGill University from 2002 to 2006 and earned a BA in Economics, with Honors, and a Minor in Music Technology.

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Timeline

  • Co-Founder & CEO

    April, 2020 - present