Ian Smith

Ian Smith is a seasoned branding and marketing professional with over seventeen years of experience in the MedTech sector. As the founder of Surreal, a global strategic branding agency established in July 2007, Ian Smith focuses on delivering impactful brand experiences through a combination of strategic insight and creativity. In addition to leading Surreal, Ian Smith serves as the Director of WhyHyde, a fashion label promoting individuality and diversity. Previous roles include Managing Director at Surreal Creative Limited and Sales & Marketing Director at hpmgroup, where Ian Smith significantly contributed to company repositioning and growth. Ian Smith's academic background includes a Master of Arts in Graphic and Printing Equipment Operation from Newcastle University.