Samantha Lyons

Samantha Lyons is a seasoned marketing professional with extensive experience in event management and marketing strategy. As the Director of Marketing at Sustainalytics since April 2016, Samantha has significantly expanded the event program from 35 to over 130 global events, achieving an average annual growth of 30%. Prior to this role, Samantha operated as a marketing consultant for various organizations, creating impactful marketing campaigns and managing coordinated events. Experience at RiskMetrics Group and earlier roles in event management further demonstrate Samantha's ability to drive revenue and enhance organizational visibility through well-planned and executed events. Samantha holds a Bachelor of Arts in International Relations and Affairs from Virginia Tech.