Georgiana Franks

Senior Director at Sustena, a Pariveda Company

Georgiana Franks has a diverse work experience. Georgiana started their career as a Sports Public Relations/ Marketing Intern at Drotman Communications in 2014. Georgiana then worked as an Undergraduate Instructional Assistant at the University at Buffalo from 2014 to 2015. In 2015, they became a College Ambassador for the Communication Department in The College of Arts and Sciences at the University at Buffalo.

From 2017 to 2018, Georgiana worked as a Digital Marketing Intern at Bitsy's Brainfood. In 2017, they also started working as an Independent Business and Social Media Consultant as a Freelancer. In the same year, they joined the University at Buffalo School of Management, The State University of New York, as a Graduate Teaching Assistant.

In 2018, Georgiana transitioned to working at Dr.'s REMEDY Enriched Nail Care. Georgiana initially worked as a Digital Marketing and Social Media Specialist until 2018 when they became a Brand Operations Coordinator. In their role as Brand Operations Coordinator, they handled various tasks such as business strategy implementation, cost savings measures, inventory management, and vendor communication.

Currently, Georgiana is working at Sustena, a Pariveda Company, where they hold the roles of Director and Senior Director. Through Sustena's merger with Pariveda in 2021, they provide branding services to clients, focusing on employee engagement, customer attraction, and enterprise value.

Throughout their career, Georgiana has demonstrated expertise in marketing, social media, business strategy, and brand development while working in various industries.

Georgiana Franks began their education journey in 2008 at Commack High School, where they completed their secondary education. From 2012 to 2016, they attended the University at Buffalo, earning a Bachelor of Arts degree in Communication and Counseling. Georgiana further pursued their education at the same institution, completing a Master of Business Administration (MBA) specializing in Human Resources Management/Personnel Administration, General from 2016 to 2018.

In addition to their degrees, Georgiana Franks has obtained several certifications. In May 2017, they received an Inbound Certified certification from HubSpot Academy. Most recently, in December 2021, they completed the Project Management Certificate Program from the University at Buffalo.

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