Jimmy Adamson

Jimmy Adamson is an experienced marketing professional with a strong background in category marketing, communications, and PR across various international brands. Currently serving as the Head of Category Marketing (Interim) at Suunto since September 2025, Jimmy previously held roles such as Head of Marketing at Nordic Sports Brands and Communications Director at Sensible 4, focusing on strategic marketing initiatives, campaign management, and employee engagement. Notable achievements include leading PR and communications efforts for PopSockets in the EMEA region, establishing ambassador programs, and managing social media strategies for Polar Electro Oy. Educational credentials include degrees in Sport Science Management and Health Promotion from the University of Jyväskylä and Sport and Coaching from Oxford Brookes University.