Marcus Persson

DRIVING TECHNOLOGY We develop innovative systems and components for machine control that entail efficient, ergonomic and safe operator environments offering real driving pleasure. A clear area of focus for us is to ensure that nobody stands closer to the machine operator than us. BUSINESS CONCEPT ------------------------- We develop and offer ergonomic and user-friendly control systems for effective maneuvering of works vehicles and their tools. By combining innovative thinking with sound product knowledge, we are leaders on the market. VISION ---------- Our vision is to be “the natural choice”. This means that our products have to be so operationally reliable, smart and efficient that they are adopted as standard on the market. This will enable us to be the market leader as regards control systems for works machines and their tools on the international market. We develop the control systems ourselves, making use of the latest technical innovations and guiding technical developments forward. In this way we are creating growth, stability and security for our customers, employees and owners. Business presentation (copy&paste link): http://www.youtube.com/watch?v=nX4Alp9wyis