Jonnie Friberg

Jonnie Friberg has extensive experience in forestry and timber procurement, currently serving as Köpledare at Sveaskog since October 2018, where responsibilities include leading and developing timber purchases. Previously, Jonnie held multiple roles as Distriktschef at Holmen Skog AB from 1997 to September 2018, focusing on establishing and managing timber purchases, harvesting, and forestry management across new geographical areas, as well as marketing and relationship-building with private forest owners. Other key responsibilities included overseeing Holmen's own forest management on 75,000 hectares, developing operational organizations following storm impacts, and leading forestry teams. Jonnie's earlier experience includes leadership positions at Södra and the Swedish Hunting Association, as well as military service as a Reservofficer Kapten in the Swedish Armed Forces. Educational credentials include a Master of Science in Forestry from SLU and training in military leadership.