Fredrik Madestam

Fredrik Madestam is an experienced communication professional currently serving as Press and Content Manager for women's football at Svenska Fotbollförbundet since May 2016. In this role, Fredrik also acts as the Acting Press Officer for the national women's football team. Prior to this position, Fredrik worked as a PR consultant at StrandbergHaage and served as a communication advisor at Hultsfreds kommun, where responsibilities included managing the technical department's website and leading a branding project. Earlier experience includes customer service at Swedbank, focusing on digital transformation. Fredrik holds a Bachelor’s degree in Communication and PR from Linnaeus University, completed in 2015.