Mikael Holmgren

Mikael Holmgren is a seasoned marketing professional with extensive experience in brand management and communication. Currently serving as Brand Manager for Triss at Svenska Spel since August 2010, Mikael oversees a brand that generates annual sales of 1.4 billion SEK. Prior roles include Marketing Communication Manager for Lotto, Triss, and the launch of Eurojackpot. Earlier in their career, Mikael worked as a Communication Strategist at B&B TOOLS and as Marketing Communication Manager for Coop Sverige AB, where responsibilities included brand management and go-to-market strategies for Coop Bygg. Additionally, Mikael held the position of Senior Account Director at Fältman & Malmén, managing high-profile clients such as Svenska Spel and HP. Mikael's education includes degrees from Stockholm University and Umeå University, along with a diploma in Digital Strategy from Berghs School of Communication.