Ulrika D'Afflitto

Ulrika D'Afflitto is an experienced brand manager and communications leader, currently serving as Brand Manager for Eurojackpot at Svenska Spel since September 2018, where significant marketing strategies resulted in a 22% growth in sustainable revenue. Previously, Ulrika held roles at Frescano Group, leading market teams and achieving record results through efficient marketing practices, and at Canal Digital, executing successful upsell and loyalty campaigns. Ulrika has a diverse background in project management, graphic design, and communication across various companies, earning a Bachelor's degree in Journalism from Södertörn University. Recent educational pursuits include IHM Business School and Svenska Spel Academy, focusing on leadership.