Ulrika Helander

Ulrika Helander is an accomplished marketing executive with extensive experience in strategic and operational roles within various high-profile companies. Currently serving as the Chief Marketing & Sales Officer for Svenska Spel Tur, Ulrika is responsible for all sales, marketing, and communication activities, overseeing both retail and e-commerce channels. Previous positions include Head of Brand & Sales Management at Svenska Spel Tur, CMO at Picsmart and Linas Matkasse Group, and key leadership roles within Mandalorian Technologies and PAF. Ulrika has also held board positions at Gårdssällskapet Holding AB and Itrim Sverige AB. Educational qualifications include a BS in Marketing from Stockholm University and certifications in board leadership from Styrelseakademin.