Karin Peterson

Karin Peterson is a seasoned Creative Director with extensive experience in brand strategy and visual identity across various media platforms. Currently serving as Creative Director at Sveriges Radio since April 2018, Karin has contributed significantly to the development and implementation of the organization's new vision and mission statement through initiatives such as brand campaigns, audio identities, and digital design strategies. Prior to this role, Karin held similar creative leadership positions at Chimney/Fireplace and TV4, overseeing visual identities and brand experiences for multiple channels. Earlier career roles include Art Director at Sveriges Television and Fältman och Malmén, focusing on title sequences, broadcast design, and print campaigns. Karin's educational background includes studies at prestigious institutions such as Berghs School of Communication and Beckmans School of Design.