Sofie Yü

Sofie Y. is a skilled professional with extensive experience in digital and e-commerce roles, currently serving in the Digital & E-Commerce team for Shiseido, NARS, and Drunk Elephant since March 2024. Prior to this, Sofie worked as a Sales Assistant at BOGNER for a brief period, and as a Social Media Managerin at Knüttgen Catering. Experience also includes a role as a Digital Business Consultant at Digital Buddies – Smart Coaching & Consulting, where responsibilities encompassed project coordination, product ownership, target audience analysis, benchmark analysis, SEO, campaign management, and social media strategy development. Earlier positions include customer service at Quay&Co Sydney, showroom assistance at Max Mara Fashion Group, and recruiting at Salt&Pepper. Sofie holds a Master's degree in Management from Nova School of Business and Economics and a Bachelor's degree in International Business from CBS International Business School, complemented by a semester abroad at London Metropolitan University.