Sports & Wellbeing Analytics started in the athlete welfare and performance space, using real-time data to enhance elite athlete wellbeing and performance across multiple sports. Over time, the company expanded its focus to improve the accuracy of judging in sports through their unique Judge AI™ modelling. This led to the development of highly accurate predictive sports models, enabling live data scouting for judging and betting models for sports that were traditionally considered impossible to model in play. As a result, the company now also provides pre-match pricing, unique machine learning in-play pricing, and rapid social betting markets without traders for fast moving sports such as MMA and Boxing.

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