Eric Niu

Eric Niu is the co-founder and CEO of Swaggle, a designer menswear marketplace that launched in 2018. Prior to Swaggle, Eric was a senior consultant at Deloitte, where they worked with government executives and business leaders to align people strategies with business strategies. Eric also provided strategic change, project management and technology adoption expertise by using data analytics to help organizations drive and manage change.

In 2020, Eric left Deloitte to start their own company, Niu & More, which creates new and exciting brand stories and content. In just over a year, Niu & More has helped numerous businesses see results through their creative work.

Most recently, in 2021, Eric interned at Nike in their EMEA Marketplace Strategy role. Eric is currently pursuing their MBA at IE Business School, where they are in the top 5% of their class and is the class representative for the IE High Achievers Scholarship recipients.

Eric Niu has a Master of Business Administration from the London Business School and IE Business School. Eric also has a Bachelor of Arts in International Business and Economics from Cal State Fullerton. In addition, they have completed the Potential Leaders Program at Slippery Rock University of Pennsylvania and the International Business/Trade/Commerce program at Audencia Nantes Ecole de Management. Eric has also completed the Panetta Institute for Public Policy's Education for Leadership in Public Service program at California State University, Monterey Bay and the International Business program at SRH Hochschule Heidelberg. Eric Niu is also certified by the Project Management Institute as a Project Management Professional and by PADI as a PADI Open Water Diver.

Mok-Yi Chow - Co-Founder & Chief Design Officer, Martin Sherene - Co-Founder & CTO report to Eric Niu.