Lauri Nurmela

Lauri Nurmela has a diverse work experience starting as a Salesperson at Alko Oy in 2015. From 2016 to 2017, they worked as a Business Intelligence Trainee at Lindström, where they developed Tableau visualizations and provided support for SAP Business Objects. Lauri then became a Business Intelligence Specialist at Lindström from 2017 to 2018, focusing on data stewardship and T-SQL usage.

In 2018, Lauri joined Bilot as a Consultant, where they worked on data engineering and data science projects using Microsoft technologies and developed expertise in BI development with Tableau, Power BI, and SAP Analytics Cloud.

From 2020 to 2022, Lauri worked at MaaS Global Ltd as a Data Analyst, responsible for the company's data and analytics landscape, including ETL and data warehousing.

Currently, Lauri is working at Swappie as a Growth Marketing Data Analyst, ensuring data-driven decision-making in marketing. Lauri has been involved in building advanced analytics and machine learning solutions and automating marketing data infrastructure using Python, GCP, and DBT. As the Marketing Analytics & Automation Lead, Lauri is now responsible for long-term impact analytics and automation activities in marketing, including Bayesian data analysis, econometric modeling, and script automation in marketing tools' APIs.

Lauri Nurmela obtained their Master's Degree in Information and Service Management from Aalto University from 2015 to 2018. Prior to that, they completed their Bachelor's Degree in International Business from Aalto University School of Business from 2012 to 2015. Lauri also has a certification as a Tableau Qualified Associate from Tableau Software obtained in August 2018, as well as a certification in Predictive Modeling Fundamentals 1 from Big Data University obtained in 2016. Lauri also has completed an Introduction to R course from DataCamp. Additionally, Lauri attended HEC Montréal in 2014, but no degree or field of study information is provided.