Laura Brazay is a Strategic Intelligence Manager at Swarovski, where they drive insights and data-informed decisions across brand campaigns and innovation projects. They previously served as an MBA Intern at The Kraft Heinz Company, leading the creation of a grower engagement strategy and developing a comprehensive procurement playbook. With experience as a Brand Development & Service Design Consultant, Laura has developed brand concepts for numerous businesses and implemented strategies that significantly enhanced online brand engagement. They hold a B.S. in Marketing & Organizational Behavior from Boston University and are pursuing an MBA at IESE Business School, expected in 2024.
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