Markus Wegscheider

Markus Wegscheider is an accomplished marketing professional currently serving as Senior Retail Marketing Operations Manager and Global Communication Investment Manager at SWAROVSKI since May 2019. With expertise in end-to-end marketing budget management, Wegscheider collaborates effectively with Central Marketing and Local Marketing Directors to ensure optimal resource allocation and support for global initiatives. Prior roles at SWAROVSKI include Global Activation Manager - Non Media and Junior Manager eCommerce Design. Markus gained initial experience in marketing through positions as Junior Advertising Manager at MERKUR Warenhandels AG, where responsibilities included shop design and marketing planning, and during internships at Oracle, Demner, Merlicek & Bergmann, and Henkel. Wegscheider holds a Master of Science in Strategic Marketing from Cranfield School of Management and a Bachelor of Science in Business, Economics, and Social Sciences from WU (Vienna University of Economics and Business).