Massimo la Greca

Massimo La Greca is an accomplished retail and sales leader with extensive experience in the luxury and consumer goods sectors. Currently serving as the General Manager for Italy and Iberica SCB at SWAROVSKI since February 2017, Massimo holds full P&L responsibility and is tasked with driving strategic, financial, and business objectives across Italy, Spain, and Portugal. Prior roles include Managing Director for market clusters and Consumer Goods Business, as well as Sales Director at Swarovski Internazionale d'Italia. Massimo's career began in retail management with Branded Apparel Italia and Lovable, showcasing a strong track record in sales management and team development. Massimo is an alumnus of Università Cattolica del Sacro Cuore, where education was completed between 1990 and 1997.