Sam Jeffries

Sam Jeffries is an accomplished sales leader with extensive experience in the retail sector, currently serving as the Head of Sales at SWAROVSKI since August 2014. With a focus on managing sales and operations across over 400 points of purchase, Sam leads a diverse team of Area Managers, District Managers, and Key Account Managers. Prior to this role, Sam held various positions at SWAROVSKI, including UK, Ireland & Nordics Area Manager and Regional Manager, demonstrating a strong ability to drive sales and operational efficiencies. Previous experience includes roles at Mamas & Papas as UK and Eire Independent Sales Manager, and River Island as Store Manager, where Sam developed strategies that enhanced brand growth and customer satisfaction. Sam’s career began at Matalan, rising quickly through the ranks to become the youngest Sales Manager in the company, laying a strong foundation for a successful trajectory in sales management.