Nelson Lai

Nelson Lai is an accomplished professional with extensive experience in the watch industry. Currently serving as Vice President and Brand Manager for the Swatch Group, overseeing operations in Singapore, Sri Lanka, and the Maldives since January 2020, Nelson has previously held key positions such as Sales/Operations Director at Swiss Heritage and Category Manager for Watches and Jewelry at Dufry Shanghai. Early career contributions included regional sales efforts at Ball Watch Singapore and technical roles as a Watch Technician at both Heriche Horology Service Center and Swatch Group Singapore. Nelson's career began in retail sales at Lian Meng Watch & Clock Trading, demonstrating a comprehensive understanding of both technical and managerial aspects of the watch business.