Karishma Sahu

Karishma Sahu is a seasoned analytics professional with extensive experience in implementing and managing analytics systems across various organizations. Currently serving as the Tagging and Analytics Manager at Sweaty Betty, Karishma successfully executed the GA4 migration via Server Side and facilitates user training for actionable insights. Prior roles include Analytics Manager at DDL Dentsu Data Labs, where Karishma was instrumental in Google Analytics 360 implementations, and Senior Customer Insight Analyst at BookingGo, focusing on tracking accuracy and tagging requirements. Previous experience includes senior data analysis at Auto Trader UK, web analysis for Hertz, and foundational roles in sales and engineering. Karishma holds a Master’s degree in Management Information Systems from The University of Salford and a Bachelor’s degree in Electronics and Telecommunication from Savitribai Phule Pune University.