Diana Talihärm

Diana Talihärm is a seasoned marketing professional with extensive experience in the banking sector. Currently serving as the Corporate Banking Marketing Area Manager and previously as the Youth Segment and Starting Enterprises Marketing Area Manager at Swedbank Estonia since January 2022, Diana has effectively led marketing initiatives. Prior to this, Diana held the position of Marketing Project Manager at Coop Pank AS, where responsibilities included the implementation of marketing campaigns, coordination with creative agencies, and customer communication activities. Diana's background also features leadership as the Head of Marketing at Luminor Eesti, with a focus on strategy execution, social media management, and event organization. Early career roles included Marketing and Communications Project Manager at DNB Pank and Manager of the Estonian-Swiss cooperation programme at the Ministry of Finance. Diana holds an MBA in International Business Administration and a BA in Business Administration and Languages from Estonian Business School.