Laura Kairytė

Laura Kairytė currently serves as the Head of Brand Management Department and the Head of Newsroom and Communication Projects Department at Swedbank Lietuvoje since May 2023. Prior to this, Laura held the position of Chief Marketing Officer for Newsec in the Baltics, driving marketing strategies for a leading services company in real estate and energy transition. Laura's extensive career includes roles such as Head of Marketing and Communication Unit at COBALT Legal, where significant achievements included achieving top brand recognition among law firms and managing numerous webinars and media engagements. Laura's previous experience spans various senior marketing roles at Nordea, "Bitė Lietuva" and "Bitė Latvia," UAB Švyturys - Utenos alus, Tele2, and Saatchi & Saatchi. Laura holds a Bachelor's Degree in International Business from the International Business School and a Master's Degree in English Linguistics, along with additional studies in English Philology from Vilnius University.