Annelie Hellenius

Annelie Hellenius is an experienced marketing professional currently serving as the Innovation Manager Marketing at Swedish Match since September 2023. Previously, Annelie held various significant roles at Essity from December 2016 to August 2023, including Global Marketing and Communications Manager and Global Brand Innovation Manager for iQ Solutions. Annelie's earlier career includes multiple positions at SCA Hygiene Products, such as Global Brand Innovation Manager and Global Marketing Manager, and roles at European Loyalty Systems/Cresco Sportspartner AB in marketing and business development. Annelie holds a Master's degree in Science in Business and Economics with a focus on International Marketing from Halmstad University, and a Bachelor's degree in European Business, Marketing from Halmstad University and the University of Lincolnshire & Humberside.