Henriette Knudtzon Pettersen

Henriette Knudtzon Pettersen currently serves as Trade Manager Border at Swedish Match since April 2020. Previously, Henriette held the position of Account Manager at JCDecaux Norge, where responsibility included managing a customer portfolio of media agencies and independent clients. Earlier experience includes roles as Jr. Brand Manager and Marketing Coordinator at EMH, where responsibilities encompassed brand management, marketing strategy execution, and PR initiatives for prominent brands including SHISEIDO. Henriette's career began with various roles in customer service and sales, including positions at DNV GL, Companybook, and SATS. Academic credentials feature a Master of Science in Brand & Communications Management and a Bachelor of Science in Business, Language & Culture from Copenhagen Business School, complemented by an exchange semester focused on Marketing at IÉSEG School of Management.