Jen Moody Walker

Jen Moody Walker is an experienced marketing professional with a diverse background in brand management and marketing consultancy. Currently serving as a Marketing Consultant for the ZYN Brand Team at Swedish Match since July 2021, Jen has also operated as an Independent Marketing Consultant through JWalk Marketing LLC. Previous roles include Brand Manager at General Cigar from July 2017 to January 2019, where Jen managed P&L for the CAO premium cigar brand, executed successful product launches, and developed comprehensive marketing strategies. Prior experience consists of positions at American Express as a Brand Manager focused on global brand strategy, and various roles at Swedish Match including Associate Brand Manager and Assistant Brand Manager. A graduate of VCU Brandcenter with a Master's in Creative Brand Management, and a Bachelor's in Marketing from Virginia Commonwealth University, Jen possesses strong skills in digital marketing, CRM, product development, and market analysis.