Lars Netland

Key Account Director Norway/border&ferries at Swedish Match

Lars Netland has extensive experience in key account management and business development, currently serving as Key Account Director for Norwegian operations at Swedish Match since March 2004. Responsibilities include oversight of all customer interactions in Norway, sales management at Swedish borders, and tax-free sales for Color Line and Fjordline. Lars has held various roles including Head of KAM, Business Unit Manager for the grocery channel, and Space Manager, focusing on optimizing chain agreements and operations. Prior experience includes investment advising at DnB NOR and a management trainee position at Mars. Lars holds a Master's degree in Marketing from BI Norwegian Business School.

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