Magnus Spangberg

Magnus Spangberg is an experienced professional in category management and go-to-market strategies, currently serving as Channel and Go-to-Market Manager at Swedish Match since September 2022. Previously, Magnus held the position of Senior Category Development Manager at Swedish Match, where responsibilities included creating a Global Category Strategy for Snus and Nicotine Pouches and adapting it to the Swedish market. Prior experience includes over a decade at Spendrups Bryggeri, culminating in the role of Chef Category Management, where Magnus developed the Category Management function and led a team. Other roles span renowned companies such as SC Johnson Scandinavia, Barilla, and Coca-Cola Drycker Sverige AB, indicating a strong background in key account management and retail operations. Magnus holds a degree from the University of Gothenburg, completed in 2001.