Sweet Analytics
Felicity Routledge is an experienced professional with a diverse background spanning various roles and industries. Currently, Felicity serves as the Recruitment Manager at Sweet Analytics since March 2021. Prior experience includes positions such as Interiors Assistant & Book Keeper at Johnston Parke Interiors and Shop Manager at ST ANDREWS(PANGBOURNE) SCHOOL TRUST LIMITED. Felicity also has significant experience in the legal field, having worked as a Solicitor at both Forsters LLP and Payne Hicks Beach. Academic qualifications include a CPE and LPC from The University of Law and a Theology BA from the University of Bristol. Additionally, foundational education was completed at The King's School, Canterbury and Godolphin School.
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Sweet Analytics
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.