Pamela Viteri Luzuriaga

Pamela Viteri Luzuriaga is an experienced marketing and public relations professional with a strong background in consumer marketing and strategic communication. Currently serving as Jefe de Consumer Marketing and Coordinadora de Marketing at Sweet & Coffee since August 2022, Pamela has also worked at Inpress Comunicación Estratégica from January 2016 to May 2020 as Ejecutiva de Relaciones Públicas, managing public relations for high-profile clients such as Unilever and DP World Posorja. Prior experience includes roles at Véritas DDB Ecuador, where Pamela handled accounts for brands like Claro and McDonald's, and Key Comunicaciones. Educational qualifications include a Máster en Dirección de Comunicación Corporativa from OBS Business School and a Licentiate degree in Relaciones Públicas, Publicidad y Comunicación Aplicada from Universidad ECOTEC.