Betsy Proctor is the EVP of Global Partnerships at Sweet, where they focus on enhancing pro sports fan engagement through innovative, gamified social collecting. Previously, Betsy founded Hurdl Inc. and served as its CEO from 2015 to 2020. Their career includes roles at Creative Artists Agency in Music Marketing and as a Partner and Artist Manager at Martingale Entertainment, where they managed Hunter Hayes. Betsy also has experience as an Associate Manager at Borman Entertainment, managing Keith Urban. They earned a Bachelor of Science in Business Psychology, graduating Magna Cum Laude from Vanderbilt University.
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