Mike Friece

Mike Friece is an experienced territory sales representative currently engaged with multiple companies, including Swiftwick, Huma Energy Gel, Mount to Coast, SmellWell, BOCO Gear, Vivobarefoot, and UltrAspire across the California, Nevada, and Arizona regions. Since 2025, Mike has taken on roles representing these brands, complementing previous experience with Ibex Outdoor Clothing. Additionally, Mike serves as the contract sponsorship and venue manager for Big Blue Adventure and holds the title of principal sales representative at S4 Sales Group. Mike earned a BS in Management of Sports Industries from the University of New Haven, with prior education at Norwood High School.