Swim Wales
Kate Rudkin has extensive experience in marketing and communications. Kate started their career at Topps Tiles Plc as a Marketing Coordinator from June 2007 to January 2009. Kate then worked as an Assistant Marketing Manager from January 2009 to November 2012. In 2012, they joined Swim England, where they held various roles. Kate started as a Marketing and PR Manager from November 2012 to October 2014. Kate then became the Head of Brand Partnerships from October 2014 to August 2020. Kate also worked as the Head of Marketing and Communications (maternity cover) from January 2014 to July 2014. Currently, they hold the position of Head of Marketing and Communications at Swim England since August 2020.
Kate Rudkin completed their education at the University of Lincoln, where they earned a BA Hons in Media Production from 2004 to 2007. Kate later attended the Oxford College of Marketing from 2014 to 2015, where they pursued a CIM Professional Diploma in Marketing. Additionally, in 2014, they obtained a Certificate in training with a focus on Crisis Communication from CIPR Qualifications.
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Swim Wales
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Swim Wales is the National Governing Body for Aquatics and it associated disciplines in Wales which include Swimming, Water-Polo, Para Swimming, Diving, Artistic Swimming, Open Water and Masters Swimming. The organisation was formed in 1897 as the Welsh Amateur Swimming Association and adopted the trading name of Swim Wales in 2003. It is responsible for establishing the laws of Aquatic sport, for organising certification and education programmes for coaches, officials and teachers, and for recreational swimming, aiming to ensure that everybody in Wales has the opportunity participate commencing with learn to swim programmes in a safe and fun environment. Swimming is a vital lifesaving skill and Swim Wales is committed to ensuring their development work includes and provides everyone the opportunity to learn to swim through Swim Wales learn to swim framework. Swim Wales affiliated organisations are currently structured regionally, with over 80 affiliated member clubs who together have a combined membership of over 11,000 members across South East Wales, West Wales and North Wales regions. Acknowledgement must be given to the huge legion of volunteers who give up their time freely in clubs. Swim Wales manages the development of competitive swimming to progress skills from foundation to international level, and organises competitions, including closed, national and open championships to provide relevant opportunities.