SWIMS
Anniken Fegth currently serves as Senior VP for SWIMS Scandinavia, a position held since January 2018, and also works as KAM Norway. Prior experience includes roles as an engagement consultant for Kamikaze Luxury Shoes, Steen & Strøm Department Store, and Odlo Norway, as well as a Country Manager at Bruuns Bazaar, where Anniken developed the brand and distribution network in Norway from July 2000 to December 2013. Earlier in the career, Anniken was a Key Account Manager for Tommy Hilfiger Scandinavia and Charles Chevignon Norway, focusing on distribution and sales. Anniken holds a Bachelor's degree in Business/Corporate Communications from BI Norwegian Business School, completed in 1994.
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SWIMS
SWIMS was initially established to transform the traditional, utilitarian galosh into a tasteful lifestyle item with bold personality. While Scandinavia is famous for clean and minimalistic design, Norwegian brands are particularly functional and have to adapt to the highly contrasting seasons they face at home.