Based in Virginia Beach, Virginia, Swimways, a wholly-owned subsidiary of Spin Master (TSX: TOY; www.spinmaster.com), is a leisure and recreational water products manufacturer striving to make free time more fun through innovation. Swimways is rich in traditional values and is respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, Swimways markets three unique brands: SwimWays®, Kelsyus®, and COOP®. The company's diverse staff is passionate about developing fun and engaging products for kids. Swimways is equally passionate about making sure kids are safe in and around the water and believes learning to swim is an important life skill.

In 2012, Swimways established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim. Swimways has been helping kids learn to swim for over 50 years - longer than anyone else (except parents, of course!).

Our goal is simple: to continue to provide you with the most entertaining and fun products that feature the very best value, quality, style and innovation you have come to expect from the SwimWays, Kelsyus, and COOP brands.

Swimways Corporation

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